legalandgeneral

Customer Lifecycle Marketing Manager

Hove, Brighton and Hove, UK (Unknown)

Salary Not AvailableMid LevelPermanent

Posted 6 weeks ago

Job Summary

Own and drive end-to-end customer lifecycle campaigns across onboarding, engagement, and retention, partnering with CRM, product, and service teams; use data and segmentation to shape messages and journeys, while ensuring clear, timely and compliant communications.

Job Description

Responsibilities

  • Supporting the development of customer lifecycle and engagement strategies
  • Planning customer journeys across onboarding, engagement and retention
  • Creating campaign briefs, messaging, copy and content requirements
  • Using segmentation, behavioural insight and customer data to shape communications
  • Working with CRM, automation and delivery teams to coordinate campaign activity
  • Reviewing campaign performance and identifying opportunities to improve future activity
  • Collaborating with Product, Digital Experience, Martech and Customer Service colleagues
  • Ensuring customer communications are clear, timely and aligned to Consumer Duty expectations

Requirements

  • Experience in CRM, customer engagement, lifecycle marketing or a similar marketing role
  • A good understanding of customer lifecycle principles, segmentation and journey mapping
  • Confidence using data and insight to shape campaigns and improve customer outcomes
  • Experience planning multi-channel campaigns and working with delivery or automation teams
  • Strong written communication skills, with the ability to develop clear messaging and briefs
  • Comfortable managing multiple projects, deadlines and stakeholders
  • Curious, logical and improvement-focused, with a practical approach to problem solving

Preferred

  • Awareness of GDPR, Consumer Duty or regulated customer communications would be helpful

Benefits

  • The opportunity to participate in our annual, performance -related bonus plan and valuable share schemes
  • Generous pension contribution
  • Life assurance
  • Healthcare Plan (permanent employees only)
  • At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday
  • Competitive family leave
  • Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice (permanent employees only)
  • There are many discounts we offer – both for our own products and at a range of high street stores and online
  • We’re creating net‑zero carbon workplaces by 2030 by investing in our sustainable, modern offices across the UK, all designed to bring people together and elevate the in‑person experience

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Customer Lifecycle Marketing Manager

legalandgeneral · Hove, Brighton and Hove, UK · Unknown