Responsibilities

• Leads the development and execution of learning plans for ad hoc and ongoing customer research to understand and promote the voice of the customer and achieve business objectives.
• Interprets business needs and designs research plans that answer both straightforward and complex problems, including studies that combine multiple methods (e.g., quantitative and qualitative).
• Applies proficiency across a range of research methods – from foundational quantitative and qualitative techniques to more advanced methodologies – in the design, analysis, interpretation and application of consumer research.
• Executes analysis and interpretation using established and advanced analytical frameworks to identify patterns, implications, and opportunities, with awareness of the broader business context.
• Synthesizes multiple data sources to draw out insights and drivers of business performance.
• Serves as a customer insights consultant to business partners.
• Owns research projects end to end, from smaller-scale, structured studies through the execution of complex studies – including scoping, objectives, deliverables, timeline, and communication.
• Collaborates with other data and analytics teams and procures internal resources as needed to support research objectives.
• Informs ongoing brand tracking, trend watching, competitive intelligence, and consumer perception studies.
• Crafts cohesive narratives with clearly identified business implications and adjusts communication style to suit stakeholder needs.

Requirements

• Bachelor's Degree in market research, business, psychology, social sciences, or related field. Master's Degree is preferred.
• 3+ years of experience in Customer Insights, Voice of Customer, Market Research, Innovation, UX Research, or related field.
• Proficiency across a wide array of quantitative and qualitative research tools and methods.
• Ability to independently scope, design and manage multi-phased or multi-method customer insights engagements.
• Demonstrated ability with advanced analytics tools.
• Strong analytical skills to assess, interpret, and translate multiple data sources into actionable shopper/category insights.
• Experience tailoring communications to different audiences and communicating to multiple brand leadership, cross-functional team members, agency and retail partners, etc.
• Ability to consult with business partners, clarify ambiguous needs, and connect insights to business objectives.
• Effective creative problem-solving skills.
• Enjoys working in a fast-paced, innovative environment.

Preferred

• Master's Degree is preferred
• Previous CPG, merchandising, and/or retail experience is a plus

Benefits

• Meijer Rewards
• Weekly pay
• Scheduling flexibility
• Paid parental leave
• Paid education assistance
• Team member discount
• Development programs for advancement and career growth