Customer Growth Specialist, Omada Store

Irvine, CA (On-site)

$74K/yr – $100K/yrMid LevelFull time

Posted 3 days ago

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Job Summary

Own and grow revenue within a defined cohort by profiling and engaging high-potential OMADA STORE subscribers, nurturing early interest into purchases, and feeding customer insight back to product and offers.

  • Segment high-value accounts and nurture them through tailored outreach
  • Collaborate with Sales and Marketing to translate insights into offers and content
  • Lead relationships with SMB/installers to drive activation and repeat purchases

Job Description

Responsibilities

  • Segment and profile the growing OMADA STORE subscriber base (for example home users, installers, MSPs, and small business owners) using lightweight research such as survey campaigns, to identify high-value and high-potential accounts
  • Proactively engage high-potential accounts through personalized outreach (email and, where valuable, virtual or in-person meetups) to understand their needs, gather feedback, and build the relationship
  • Nurture new and low-frequency accounts toward their first purchase and toward repeat purchase, shortening the path from early interest to loyal customer
  • Partner with Sales and Marketing to feed customer insight back into OMADA STORE's offers, content, and experience, so the store delivers more value to target segments
  • Own and grow revenue within your target cohort, supported by leading indicators such as qualified high-value accounts, quality conversations, cohort repeat and activation rates, and in-account AOV expansion
  • (Potential) Host periodic live product and deployment sessions on OMADA STORE to add value for the installer and SMB audience

Requirements

  • Bachelor's degree, required
  • B2B inside sales, account development, or customer success experience, ideally with SMB, installer, or channel customers
  • A consultative, advisor mindset that builds trust and long-term relationships rather than pushing for a quick close
  • Comfortable owning a revenue target and working through a longer B2B buying cycle
  • Data-literate: can read customer data, segment accounts, and prioritize where to spend time
  • Strong written and verbal English and a genuine customer-first, problem-solving approach
  • Respects customer trust and consent: keeps outreach focused on customers who have engaged with OMADA STORE, and never treats brand communities as a prospecting list

Preferred

  • Familiarity with e-commerce or direct-to-business sales motions (for example Shopify)
  • Experience running or supporting lifecycle and CRM email programs or survey campaigns
  • Comfortable presenting or hosting live sessions and webinars
  • Interest in networking, Wi-Fi, or B2B technology products

Benefits

  • Fully paid medical, dental, and vision insurance (partial coverage for dependents)
  • Contributions to 401k funds
  • Bi-annual pay increases
  • Health and wellness benefits, including free gym membership
  • Quarterly team-building events
TP-Link logo

TP-Link

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Founded in 1996
Irvine, California, USA
8.5K employees (550 in marketing)

Traffic Signals

Monthly Visitors
11M
Monthly Google Ads Budget
$17.7K
Traffic Source Mix
Search
67.8%
Direct
27.2%
Referral
4.2%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~8.5K

Marketing Team

Marketing Team Size
392 (5% of company)
Median Career Experience
2 years
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
5

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