Responsibilities

• Own brand direction: produce mood boards and brand synopsis that define the visual and narrative identity
• Lead brand naming, brand story, and logo/iconography — go from concept brief to full identity system
• Execute component photography and hero imagery — build the visual library that powers AI asset generation and marketplace listings
• Produce the full OFO asset pack (backgrounds, thumbnails, variants) and marketing assets (website, social, merch)
• Build and maintain a design system and templating toolkit so assets can be produced at scale
• Support digital onboarding and launch with platform-ready creative
• Work in tight sprints — expect fast feedback cycles and fast iteration

Requirements

• 3+ years of brand design experience — portfolio that shows full identity systems, not just logos
• Experience creating in other mediums beyond static design, including photography and video
• Fast. You ship. You don't get precious.
• Strong typography and layout fundamentals
• Experience designing for food / hospitality / CPG (understanding of packaging, menus, and food-adjacent visual language)
• Proficiency in Figma (required) and Adobe Creative Suite
• Ability to work within a brand brief while bringing genuine creative ideas to it
• Comfortable in a startup/build environment — you'll be setting up systems, not just using them
• Ability to work within a brand brief while bringing genuine creative ideas to it
• Comfortable in a startup/build environment — you'll be setting up systems, not just using them