Responsibilities

• Lead development of integrated cross-channel media strategies across Linear TV, CTV, and Audio, with a strong understanding of the NY/NJ media market landscape
• Design reach, frequency, and GRP/TRP frameworks to guide planning and performance measurement
• Optimize multi-million-dollar media budgets across platforms to maximize efficiency, scale, and precision targeting
• Build and activate audience segmentation strategies using demographic, behavioral, and data-driven insights relevant to the NY/NJ region
• Direct inventory strategy and daypart planning across local, regional, and national media opportunities
• Continuously analyze campaign performance and optimize against reach, efficiency, and outcome-based KPIs
• Leverage DSPs and planning tools (e.g., The Trade Desk, DV360, and audio platforms) to inform strategy and execution
• Translate complex performance data into clear, executive-level insights and recommendations for internal stakeholders and clients

Requirements

• Extensive experience in cross-channel media strategy, ideally within a media agency or large-scale marketing organization
• Deep expertise in Linear TV, CTV, and Audio planning with strong understanding of the NY/NJ media ecosystem
• Proven ability to manage and optimize large-scale media budgets with accountability to performance metrics
• Experience with audience segmentation, data-driven targeting, and cross-platform integration
• Knowledge of local and national inventory landscapes, including daypart strategy and video supply sources
• Proficiency with DSPs and media planning/measurement tools (e.g., The Trade Desk, DV360, audio platforms)
• Strong analytical capability with executive-level communication and client-facing experience