Responsibilities

• Lead web projects from specifications through IT and developer coordination, user acceptance testing (UAT), and implementation across 200+ sites.
• Manage website health, including sitemaps, page architecture, site speed, and crawlability.
• Serve as the team’s primary interface with IT and engineering resources.
• Partner with the Director of Web Product Marketing to establish SEO and answer engine optimization (AEO) strategy and own execution across 200+ sites, including technical SEO, on-page optimization, structured data, and local search visibility.
• Set SEO priorities and the roadmap using SEMrush, Screaming Frog, Google Analytics 4 (GA4), and Google Search Console data, and direct Analyst execution against those priorities.
• Partner with the Content team to brief Marketing partners on keyword, topic, and page-level optimization priorities.
• Own the CRO and experimentation roadmap from end to end: establish testing priorities and strategy, then direct team execution from test design and development in Optimizely through analysis and rollout of winning variants.
• Partner with Paid Media and Content teams to align user journeys, calls to action (CTAs), and page experiences with conversion goals.
• Identify and prioritize the highest-impact funnel and behavioral insights to test, and direct Analyst efforts accordingly.
• Translate test results and analytics into clear, actionable recommendations for stakeholders and leadership.

Requirements

• 5–7 years of experience in web product management, SEO, CRO or growth experimentation, or a closely related analytics role, including experience managing or mentoring direct reports.
• Proven experience owning A/B tests from end to end in Optimizely or a comparable platform.
• Experience running experiments on websites with low traffic volumes is required.
• Hands-on analytics skills in GA4 and a business intelligence (BI) tool, such as Domo or a comparable platform.
• Experience serving as an IT or technical liaison for marketing or product initiatives.
• Proven experience owning SEO strategy and execution, including technical, on-page, and local SEO, with hands-on use of SEMrush, Screaming Frog, and Google Search Console.
• Strong organizational, project management, cross-functional communication, and collaboration skills.
• Bachelor’s degree in Business, Marketing, Analytics, or a related field, or equivalent experience.

Preferred

• Experience with answer engine optimization (AEO) or AI search
• Experience in a multi-brand or multi-location marketing environment
• Basic user experience and user interface (UX/UI) literacy sufficient to brief and evaluate external design partners