Responsibilities

• Craft & Refine AI-Powered Copy: Use generative AI tools to rapidly produce initial drafts and creative variations for landing pages, emails, ads, and social media, then apply your expert touch to edit, enhance, ensure brand alignment, and optimize for conversion
• Master the Art of the Prompt: Develop and iterate on sophisticated prompts that translate customer insights, data, and brand guidelines into high-quality, conversion-focused outputs
• Accelerate A/B Testing: Collaborate with the CRO team to design, launch, and analyze a high volume of A/B tests, leveraging AI to generate hypotheses and copy variants faster
• Build a Smarter Content Engine: Analyze performance metrics to refine copy and feed learnings back into prompt libraries and AI workflows
• Establish Best Practices: Stay at the forefront of AI copywriting technology and prompt engineering, documenting and sharing learnings for the entire marketing team
• Manage Prompt & Asset Libraries: Curate and maintain a central library of high-performing prompts, copy frameworks, and content assets

Requirements

• 3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results
• At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content
• Deep knowledge of CRO principles, A/B testing methodologies, and data analysis
• Proficiency in prompt engineering: ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals
• An analytical and experimental mindset, with a passion for using data to find what works
• Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics)
• Exceptional editing skills and a meticulous eye for detail
• Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly

Benefits

• - AI First organization with access to AI-native tool stack
• - Remote First: Work from the comfort of your home office
• - Learning & development opportunities
• - International team collaboration (14+ nationalities)
• - The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats
• - 'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions
• - Health & Protection: Comprehensive medical, dental, and vision insurance
• - Time Off: Generous Paid Time Off (PTO) + Public holidays