CRM and Personalization Manager

Dallas, TX (Hybrid)

$96K/yr – $132K/yrSenior Level8+ years expFull time

Posted 2 days ago

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Job Summary

Own the CRM driven lifecycle marketing program and drive personalized, data driven customer journeys across enterprise channels.

Lead strategy for CRM and email marketing
Design and optimize customer journeys and campaigns
Translate campaign analytics into smarter decisions

Job Description

Responsibilities

Lead enterprise CRM and email marketing strategy
Design personalized customer journeys, nurture campaigns, and automated workflows
Build audience segmentation using CRM data
Optimize campaigns through A/B testing and performance analytics
Manage marketing automation platforms and campaign execution
Measure ROI and turn insights into smarter marketing decisions
Partner across teams to continuously improve the customer experience

Requirements

8+ years of CRM, lifecycle marketing, or email marketing experience
Expertise with CRM and marketing automation platforms
Strong background in customer segmentation and personalization
Data-driven mindset with experience analyzing campaign performance
Excellent project management and communication skills
Bachelor's degree in Marketing or a related field

Benefits

Competitive compensation and comprehensive benefits

Lifespace Communities

Lifespace Communities is a not-for-profit organization founded in 1976. Today, our presence spans across the country and we proudly serve nearly 6,000 residents and employ over 4,000 team members.Our mission is to create communities where people are empowered to live their aspirations. Whether it’s our events, celebrations, or even our daily activities, we pride ourselves on bringing something fresh to the table. Together, we’re working to create a culture where everyone belongs and thrives.

Founded in 1976

Coppell, Texas, USA

589 employees (17 in marketing)

www.lifespacecareers.com