Responsibilities

• Build and execute CRM campaigns across email, push, SMS, and lifecycle channels to support customer engagement and retention goals
• Execute end-to-end campaign operations including audience segmentation, setup, QA, deployment, monitoring, and reporting
• Support data-driven audience targeting strategies using customer insights, behavioral data, and lifecycle engagement trends
• Partner cross-functionally with Marketing, Product, Data, and CRM stakeholders to translate campaign goals into scalable execution plans
• Optimize campaign performance through A/B testing, personalization strategies, device optimization, and engagement analysis
• Leverage AI-driven tools and experimentation to improve segmentation, targeting, workflow efficiency, and campaign performance
• Analyze campaign results and operational metrics to identify opportunities for continuous improvement across the CRM program
• Support CRM operational processes including journey management, business rules, campaign troubleshooting, and workflow documentation
• Manage customer data integrations and campaign dependencies to ensure accurate targeting, personalization, and delivery across platforms
• Stay current on CRM, Martech, and AI-enabled marketing best practices to help evolve Zip’s lifecycle marketing capabilities over time