Responsibilities

• Own end-to-end execution of marketing campaigns for Women's and Men's, including promotional, cycle, retail, and newsletter sends across email, SMS, and push.
• Partner with the offshore execution team day to day: provide build guidance, review output, and flag quality or turnaround issues early.
• Code and build campaigns hands-on (HTML, CSS, and Handlebars) when volume, complexity, or turnaround requires it, alongside the offshore team.
• Build dynamic content using event, catalog, and profile data and GET-based API responses, powering personalized product recommendations, copy, and other data-driven content across email, SMS, and push.
• Coordinate campaign intake and the production calendar with CRM Marketing.
• Advise marketing on technical best practices and recommendations for new requests, ensuring compliance and feasibility while still meeting the intended campaign goal.
• Translate campaign briefs into audience and segmentation logic, including suppressions, holdouts, and frequency rules.
• Set up and execute A/B and multivariate tests with clean test cells, control groups, and accurate tracking.
• Execute QA before every send, covering rendering, links, personalization, data fields, and suppression logic.
• Monitor deliverability and list health, including inbox placement, bounce and complaint rates, opt-out processing, and engagement suppression, and escalate issues.

Requirements

• 2-4 years of experience in CRM or marketing operations (email, SMS, and push), including at least 1 year building and deploying high-volume marketing campaigns in an enterprise ESP.
• Experience collaborating with offshore or distributed execution teams, including providing day-to-day build guidance, feedback, and quality review across time zones.
• Proficiency in HTML, CSS, and templating languages (Handlebars or Liquid) for responsive, personalized email builds.
• Basic understanding of event, catalog, and profile JSON data structures, and how to implement them as dynamic content across email, SMS, and push.
• Basic understanding of integrations via GET requests, including retrieving and interpreting API responses.
• Working knowledge of deliverability fundamentals and messaging compliance (CAN-SPAM, TCPA, and carrier requirements).
• Meticulous attention to detail and a disciplined QA mindset: you catch the error before it reaches the customer.
• Strong organization and communication skills to manage multiple campaigns and competing deadlines.
• Hands-on experience using AI tools in day-to-day CRM work, with a proven track record of applying them to improve build speed, QA accuracy, and operational efficiency.

Benefits

• Hybrid Work Schedule*
• Discretionary Paid Time Off*
• Summer Fridays*
• Healthcare Plans
• Employee Discounts
• 401k
• Annual Bonus Program
• Equity Program*
• And More*