Responsibilities

• Manage the end-to-end execution of CRM campaigns, including setup, QA, and deployment across email, SMS, and push channels.
• Partner with Creative, Brand, and Retail Marketing teams to ensure all assets and copy meet brand standards and are delivered on schedule.
• Manage and maintain the CRM calendar, prioritize incoming campaign requests, and use Asana to coordinate timelines and communicate dependencies.
• Build, test, and deploy campaigns within Alpine IQ, ensuring all content, targeting, and links function correctly prior to launch.
• Maintain and optimize lifecycle journeys, including welcome, winback, loyalty, and retention flows.
• Track and analyze campaign performance, producing actionable insights to improve conversion, retention, and engagement metrics.
• Develop standardized campaign reporting and performance dashboards in partnership with Analytics.
• Document campaign setup processes and maintain accurate version control of templates and workflows.
• Collaborate with the CRM Senior Manager and Director to align execution priorities with overall CRM strategy and promotional calendar.
• Partner with internal stakeholders to identify new CRM opportunities that enhance the customer experience and drive incremental revenue.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 1-3 years of experience in CRM, email, or digital marketing, preferably in retail, CPG, or a regulated industry.
• Hands-on experience with CRM or marketing automation platforms (Alpine IQ preferred; Klaviyo, HubSpot, Marketo, or similar acceptable).
• Familiarity with performance reporting tools (Excel, Google Sheets, Power BI preferred).
• Excellent organizational and project management skills with a high attention to detail.
• Strong written and verbal communication skills; ability to collaborate effectively across teams.
• Demonstrated ability to manage multiple campaigns simultaneously and meet tight deadlines.
• Creative problem-solver with a proactive and analytical mindset.

Preferred

Benefits

• Medical, Dental, & Vision Insurance for full-time staff
• Life Insurance
• Short-term & Long-term Disability Insurance
• Paid time off
• 401k
• Company paid holidays