Responsibilities

• Database management & Data Integrity
• Maintain and organize our first party customer and prospect database
• Ensure data hygiene, proper segmentation, and list accuracy across platforms
• Build and manage audience segments based on behavior, service history, lifecycle stage, and engagement signals
• Campaign Strategy & Execution
• Plan, build, and deploy CRM campaigns across email, SMS, and direct channels
• Develop lifecycle marketing flows including welcome sequences, reengagement, winback, upsell/crossell, and membership campaigns
• Coordinate with cross functional teams (brand, performance, RMM) to align CRM sends with broader marketing moments, promotions, and product launches
• Copywriting & Content
• Write clear, on brand copy for all CRM channels including email, SMS, and direct mail
• Adapt messaging by audience segment, lifecycle stage, and campaign objective
• Collaborate with the brand and creative team to ensure visual and copy consistency across all outgoing communications
• Collaborate with RMMs on monthly promotions
• Content Calendar Management
• Own and maintain the CRM content calendar, ensuring campaigns are planned, briefed, and executed on schedule
• Manage campaign timelines from brief to deployment, flagging conflicts or gaps in the send schedule proactively
• Tech Stack Management
• Own day-to-day operations of our CRM and marketing automation platforms (ServiceTitan, Broccoli AI, and others)
• Set up and QA campaign logic, triggers, audience rules, and send schedules
• Identify opportunities to better leverage our tools and recommend platform improvements