Responsibilities - Database management & Data Integrity - Maintain and organize our first party customer and prospect database - Ensure data hygiene, proper segmentation, and list accuracy across platforms - Build and manage audience segments based on behavior, service history, lifecycle stage, and engagement signals - Campaign Strategy & Execution - Plan, build, and deploy CRM campaigns across email, SMS, and direct channels - Develop lifecycle marketing flows including welcome sequences, reengagement, winback, upsell/crossell, and membership campaigns - Coordinate with cross functional teams (brand, performance, RMM) to align CRM sends with broader marketing moments, promotions, and product launches - Copywriting & Content - Write clear, on brand copy for all CRM channels including email, SMS, and direct mail - Adapt messaging by audience segment, lifecycle stage, and campaign objective - Collaborate with the brand and creative team to ensure visual and copy consistency across all outgoing communications - Collaborate with RMMs on monthly promotions - Content Calendar Management - Own and maintain the CRM content calendar, ensuring campaigns are planned, briefed, and executed on schedule - Manage campaign timelines from brief to deployment, flagging conflicts or gaps in the send schedule proactively - Tech Stack Management - Own day-to-day operations of our CRM and marketing automation platforms (ServiceTitan, Broccoli AI, and others) - Set up and QA campaign logic, triggers, audience rules, and send schedules - Identify opportunities to better leverage our tools and recommend platform improvements