The Role

We are looking for a Lifecycle Growth Manager to own player engagement, retention, and monetization across the full customer lifecycle. This is not a traditional CRM role. You will own the full lifecycle marketing function end-to-end, from strategy and campaign ideation through to execution, analysis, and optimization. You will define what we should run, why it matters, and what success looks like, then bring it to life.

Responsibilities

Lifecycle Strategy & Campaigns

• Own lifecycle marketing across email, SMS, and in-platform messaging

• Design player journeys:

  • Onboarding and activation (FTD into repeat deposit)

  • Retention and reactivation

  • Churn prevention

• Develop campaign concepts that drive engagement and revenue, not just sends

Product Marketing Integration

• Partner with Casino and Sportsbook teams to turn product features, events, and releases into compelling campaigns

• Translate games, promotions, and platform features into clear player-facing value propositions

Experimentation & Growth

• Define hypotheses for all campaigns > what are we testing and why?

• Forecast expected outcomes (conversion, retention, NGR impact)

• Run A/B tests across offers, messaging, segmentation, timing

• Continuously iterate based on results

Analytics & Performance Ownership

• Own performance of lifecycle campaigns:

  • Conversion rates

  • Retention (D7, D14, D30)

  • NGR / LTV impact

• Analyze results and translate into clear insights and next actions

• Identify high-potential players and emerging VIPs within the retail base

Segmentation & Personalization

• Define player segments based on behavior, value, and lifecycle stage

• Drive personalized experiences that maximize engagement and profitability

Campaign Execution & Delivery

• Build and deploy CRM campaigns directly within platforms (email, SMS, in-product messaging)

• Own campaign QA, scheduling, and launch

• Ensure campaigns are executed accurately and on time

Required Experience & Skills

Experience

• 4–7 years in CRM, lifecycle, or growth marketing

• Experience in iGaming, crypto, gaming, or high-frequency consumer platforms preferred

• Proven track record of running experiments and driving measurable outcomes

Skillset

• Strong analytical mindset (comfortable with data, Excel/Sheets required; SQL a plus)

• Ability to connect product features to marketing campaigns

• Strong understanding of customer lifecycle and retention mechanics

• Experience with CRM platforms (e.g., Smartico, Optimove, FastTrack, Braze, etc.)

Traits

• Self-starter who can operate with autonomy

• Commercial thinker focused on revenue and efficiency

• Curious, experimental, and highly iterative

• Builder mindset: you create systems, not just campaigns