Responsibilities

• Build and deploy campaigns and canvases in Braze across email, SMS, push, in-app messaging, and content cards
• Implement personalization to tailor content by club, member behavior, and interests, using Braze tools including Liquid, catalogs, and custom attributes
• Conduct rigorous QA prior to launch, including links, tracking, personalization logic, audience targeting, and rendering across email clients
• Build and maintain audiences, segments, and subscription groups within Braze and our CDP.
• Update and optimize live campaigns and journeys as programs evolve
• Execute campaigns against the CRM calendar, including accurate campaign tagging, routing for approval from program owners, and scheduling sends on the assigned date
• Partner with Brand & Member Marketing and Creative teams to bring campaigns to life in Braze
• Support A/B testing execution and pull campaign performance data to inform reporting and optimization
• Troubleshoot campaign and data issues in partnership with Data & Analytics teams

Requirements

• Bachelor's degree in marketing, business, or a related field
• 1-2 years of experience in marketing, CRM, or a related discipline
• Interest in marketing technology and enthusiasm for developing expertise in CRM platforms such as Braze
• Strong attention to detail with a high bar for accuracy and quality
• Excellent organizational skills with the ability to manage multiple projects simultaneously
• Strong communication skills and the ability to collaborate effectively across teams
• Interest in customer engagement, audience segmentation, and campaign performance

Preferred

• Hands-on experience with Braze or another ESP or marketing automation platform
• Familiarity with a CDP such as Simon Data, Segment, Hightouch
• Working knowledge of Liquid, HTML, or a similar templating language
• Experience in fitness, wellness, hospitality, or membership-based businesses
• Proficiency in AI Tools and workflows (eg. Claude, Chatgpt)

Benefits

• We offer competitive salary and benefits
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop