Responsibilities

• Own the strategy and roadmap for existing-member programs, including membership tier upgrades (e.g., MTM to Committed), churn prevention, milestone/loyalty engagement, and member winback, from concept through measurement.
• Lead strategy and execution for the milestone and loyalty program, from initial build through launch and ongoing optimization, to reinforce engagement and reduce churn risk.
• Shape strategy and lead execution for member-related flows supporting the new modality launch.
• Spearhead lifecycle strategy for international market expansion beginning in 2027, building foundational CRM programs as new markets come online.
• Support member-related execution for national partnership campaigns (e.g., Core Collective), ensuring these initiatives support engagement and retention goals for existing members.
• Design and continuously optimize member journeys in Klaviyo, balancing automation with the flexibility to layer in seasonal or brand-driven moments.
• Partner with Studio Operations and Field teams to align retention messaging with in-studio member experience, ensuring CRM programs reinforce (rather than duplicate) staff-led touchpoints.
• Lead creative review for lifecycle campaigns, providing strategic direction and feedback to internal and agency creative partners to ensure work is on-brand and performance-driven.
• Analyze campaign and journey performance against key retention metrics (churn by membership type, cohort LTV, winback conversion rate, membership upgrade rate), and translate findings into a prioritized optimization plan.
• Own a regular reporting cadence for owned programs, feeding key insights and progress into weekly, monthly, and quarterly business reviews.

Requirements

• 3-5 years of experience in lifecycle marketing, CRM, or retention strategy, preferably in fitness, health & wellness, or a subscription-based business.
• Hands-on experience owning campaigns and journeys in a CRM/marketing automation platform; experience with both Klaviyo and Axle strongly preferred.
• Track record of using data to drive lifecycle strategy decisions; comfort working in tools like Tableau or Looker.
• Experience building marketing strategies that tell a clear story and gain buy-in across stakeholders, not just report on past performance.
• Experience mentoring or providing feedback to junior team members, even informally.
• Comfortable using AI tools to accelerate both tactical work (copy drafts, reporting summaries) and strategic work (data synthesis, segmentation exploration), with sound judgment on when outputs need human validation.
• Strong project management skills, with the ability to own a roadmap independently and manage multiple priorities in a fast-paced environment.
• Clear, confident communicator, comfortable presenting recommendations to senior stakeholders.

Benefits

• Monthly cell phone stipend
• 401(k) with employer match
• Medical, dental, and vision insurance
• Paid parental leave and parental pay benefits
• Free telehealth services
• Employee Assistance Program (EAP)
• Pre-tax commuter benefits
• Flexible PTO
• Free drop-in classes at [solidcore]
• And more!