Responsibilities

• Develop and manage weekly, monthly, quarterly, and annual routine client insight reports.
• Create Ad-hoc and recurrent analyses on client behavior to drive the strategy and decision making.
• Collaborate with internal teams on client insights, proactive recommendation of data use-cases based on data analysis.
• Perform deep-dive analysis on client segments to identify opportunities for personalized communication and offers.
• Create regional CRM Dashboards, dedicated to Central, Regional stakeholders and retail network, leveraging clienteling database and qualitative insights from the Leadership Team and Retail field.
• Continuously track and propose insights of client engagement campaigns through online & offline performance.
• Define and test new KPIs / create documentation on best practices and KPIs.
• Ensure client data quality and consistency / CRM database maintenance and enhancement.
• Monitor CRM campaign performance and provide actionable recommendations for optimization.
• Develop advanced analytics and statistics to support functional and industry applications.