Responsibilities

• Own and manage Lucid's creator and influencer program end-to-end, including roster strategy, tiering, briefing, content review, and performance reporting
• Develop and maintain tiered creator relationships across macro, mid-tier, and micro segments aligned to campaign objectives and audience strategy
• Write and deliver creative briefs that provide clear strategic direction while preserving creator authenticity and voice
• Coordinate with the Head of T&P on creator contract timelines, deliverables, and budget tracking
• Lead the creator and influencer strategy for competitive conquest initiatives, identifying and activating creators positioned to drive brand consideration among in-market competitive owners
• Monitor platform trends across Instagram, TikTok, and YouTube; serve as the internal expert on content formats, algorithm shifts, and what drives measurable performance
• Identify and propose creator amplification strategies that extend the reach of talent and partnership activations across T&P pillars
• Manage the day-to-day relationship with the Influencer Marketing Agency, including briefing, sourcing oversight, deliverable review, and performance accountability
• Evaluate agency output against brief quality standards and campaign KPIs; provide structured feedback to drive continuous improvement
• Build and maintain the influencer performance measurement framework; deliver regular reporting to the Head of T&P

Requirements

• 3–5 years of experience in influencer marketing, creator programs, or branded content strategy
• Deep platform fluency across Instagram, TikTok, and YouTube; demonstrated understanding of content formats, algorithms, and performance drivers
• Proficiency in building and maintaining performance dashboards; ability to translate data into strategic recommendations
• Experience managing external agency relationships and holding partners accountable to deliverables
• Entrepreneurial mindset; comfortable building infrastructure in an environment without established playbooks
• Bachelor\'s degree in Marketing, Communications, or a related field

Preferred

• Native understanding of the creator economy
• Takes pride in building programs with real cultural weight

Benefits

• Medical, dental, vision, life insurance, disability insurance, vacation, and 401k
• Lucid offers equity program and/or a discretionary annual incentive program, subject to the rules governing such programs