Responsibilities

• Creator Research, Sourcing & Outreach
• Conduct ongoing research to identify high-potential creators across TikTok and Instagram, prioritizing conversion potential, content quality, and audience fit over follower count.
• Execute high-volume outreach to recruit creators into client programs, developing and refining outreach templates to maximize response and onboarding rates.
• Monitor emerging trends, viral content, and rising creators in real time to identify timely partnership opportunities and flag relevant insights to the Lead Strategist.
• Build and maintain an active, well-organized creator pipeline to support continuous program growth across clients.
• Brief Syndication & Content Execution
• Distribute creator briefs developed by the Lead Strategist, ensuring each creator fully understands campaign objectives, content requirements, brand mandatories, and performance expectations.
• Manage content timelines and deliverable tracking across active creator programs; follow up proactively to keep production on schedule.
• Review creator content for brand compliance and quality standards; provide clear, actionable revision feedback to creators before content goes live.
• Coordinate whitelisting on Meta and Spark Ads on TikTok, working directly with creators to secure access and resolve technical issues for the paid media team.
• Creator Engagement & Community
• Onboard creators into the agency’s Discord community and actively syndicate incentive programs, challenges, and GMV-driving initiatives to maintain engagement and encourage content production.
• Serve as a primary point of contact for creators throughout active programs — managing day-to-day communications, answering questions, and maintaining a positive creator experience.
• Gather creator feedback and sentiment to surface insights that can improve program design, engagement, and retention.
• Offshore Team Coordination
• Brief, guide, and monitor offshore teams responsible for video vetting, brand mandatory reviews, and sample fulfillment — ensuring accuracy, consistency, and timeliness across all workflows.
• Develop and maintain clear SOPs and operational playbooks that enable offshore teams to execute independently at scale.
• Payments, Rights & Administration
• Facilitate creator payments in a timely and accurate manner; maintain organized documentation of rights agreements, usage terms, and compensation structures across all active partnerships.
• Performance Tracking & Reporting
• Pull and organize performance reports in collaboration with the data team, tracking key metrics including GMV, content volume, CTR, conversion, and affiliate participation rates.
• Maintain accurate program trackers and documentation; surface early trends, anomalies, and opportunities to the Lead Strategist on a regular cadence.
• Provide weekly updates on creator pipeline activity, outreach volume, content delivery status, and program health.