Responsibilities

• Develop and execute Reolink North America's creator partnerships strategy aligned with annual business objectives.
• Build scalable creator programs that support brand awareness, product launches, retail priorities, seasonal campaigns, and always-on marketing efforts.
• Identify opportunities across YouTube, Instagram, TikTok, Facebook, emerging platforms, and creator communities.
• Develop creator segmentation strategies across macro, mid-tier, micro, affiliate, and niche technical creators.
• Stay current on creator, platform, and consumer trends to identify new partnership opportunities.
• Identify, recruit, negotiate, onboard, and manage creator partnerships across North America.
• Build long-term relationships with creators, agencies, talent managers, and industry partners.
• Lead contract negotiations, campaign scopes, timelines, deliverables, and approvals.
• Develop ambassador and long-term partnership programs that extend beyond one-off campaigns.
• Manage product seeding initiatives and ongoing creator communications.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
• 5+ years of experience in creator partnerships, influencer marketing, integrated marketing, PR, or brand marketing.
• Experience developing and managing creator campaigns from strategy through execution.
• Strong negotiation and relationship management skills.
• Experience managing marketing budgets and external partners.
• Strong analytical skills with the ability to translate campaign performance into actionable recommendations.
• Excellent project management and organizational skills.
• Exceptional written and verbal communication skills.

Preferred

• Experience within consumer electronics, smart home, technology, or consumer products.
• Experience working with affiliate creator programs.
• Familiarity with creator management platforms such as CreatorIQ, GRIN, Aspire, or similar tools.
• Experience supporting Amazon, retail, or eCommerce marketing initiatives.
• Experience working with international or cross-functional marketing teams.