Responsibilities

• Create design toolkits for the most complex branded content campaigns — modular, scalable systems that maintain visual consistency across all monetization formats and channels (social, video, podcast, live events, retail)
• Deliver bespoke, 1:1 design execution for marquee client pitches that demand elevated storytelling, from conceptual visual direction to hero visuals and pitch deck design
• Build scaled templates and design systems that serve the broader pipeline — enabling consistent, high-quality visual output across campaigns that don’t require hands-on senior execution
• Establish and maintain the visual identity system for Creator Ad Partnerships branded content — defining the design language, component libraries, and brand expression standards the Studio operates from
• Own the visual storytelling for new creator show collateral and ad product narratives — crafting the design story that brings new creators, shows, and ad products to life for Sales and clients, partnering with Ads Partnerships Leads, Integrated Marketing, and Branded Content Creative Strategists on these materials
• Collect, analyze, and apply Voice of Customer feedback on design materials — using client and seller input to identify patterns, inform design system evolution, and continuously raise the bar on collateral effectiveness and visual impact
• Lead the visual design and creative direction for annual upfront narratives — developing the design systems, hero visuals, and scalable templates that define how Creator Ad Partnerships presents its portfolio, ad products, and creator slate to the market at the highest-visibility moment of the year
• Align with partner teams (Sales, Integrated Marketing, Creator Services, Events, Production) to streamline design handoffs and ensure visual quality is maintained in executions once or twice removed from the Studio’s direct control
• Flex between design tools (Figma, Adobe Creative Suite) to deliver design systems that integrate into partner team workflows and production pipelines
• Identify key design trends, compelling visual narratives, emerging tools, and visual innovations — introducing them to the team and influencing adoption to keep the Studio at the leading edge of visual craft

Requirements

• Knowledge of InDesign, Illustrator, Photoshop, InVision, Sketch, and PowerPoint
• Experience presenting to senior leadership
• Experience in visual design expertise with ability to produce fresh, simple, elegant and exceedingly usable layouts and interactions and iconography
• Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems
• 8+ years of experience in design leadership, brand design, or creative direction with hands-on expertise creating design systems, visual identities, component libraries, and ad campaign toolkits
• Experience designing integrated marketing narratives and visual storytelling for brand partnerships, sponsorships, or advertising sales organizations — translating complex product offerings into compelling, buyer-ready materials

Preferred

• Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
• Experience in the creator economy, entertainment marketing, or branded content — with an understanding of how visual design drives brand integration quality and audience engagement
• Knowledge of video production design workflows, motion graphics principles, live event branding, and experiential design
• Experience with AI-powered design tools and workflows, including generative AI for concept exploration and asset production

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave