Responsibilities

• Support the execution and continued expansion of WorkMoney Media's creator program across TikTok, Instagram, YouTube, and other relevant social platforms.
• Recruit, onboard, and manage creators aligned with campaign objectives, audience priorities, and geographic markets.
• Build and maintain strong relationships with creators, serving as a primary point of contact throughout assigned campaigns.
• Manage creator outreach, communications, deliverables, approvals, timelines, and payment coordination for assigned projects.
• Partner closely with the Creator Partnerships Manager to expand creator coverage, increase program capacity, and support simultaneous campaigns across multiple markets.
• Collaborate with research, editorial, production, social, legal, and marketing teams to develop creator briefs and campaign materials.
• Match creators to campaigns based on audience, content style, expertise, geography, and campaign objectives.
• Monitor creator content to ensure deliverables align with messaging, brand standards, and platform best practices.
• Track creator performance and campaign metrics, providing recommendations to improve future creator partnerships.
• Maintain creator databases, campaign documentation, and workflow processes that support efficient program management.

Requirements

• 3+ years of experience managing creator partnerships, influencer marketing campaigns, talent relations, or social media partnerships.
• Demonstrated experience recruiting, onboarding, and managing creators across TikTok, Instagram, YouTube, or other major social platforms.
• Experience coordinating multiple creator campaigns simultaneously while managing competing priorities and deadlines.
• Strong understanding of social media platforms, creator trends, and platform best practices.
• Excellent relationship management skills with the ability to build trust and communicate effectively with creators, talent representatives, and internal stakeholders.
• Strong project management and organizational skills with exceptional attention to detail.
• Experience managing campaign timelines, content approvals, deliverables, and creator communications from start to finish.
• Ability to analyze campaign performance and provide recommendations for future creator partnerships.
• Ability to work independently while collaborating effectively with cross-functional teams in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Business, or a related field, or equivalent professional experience.

Preferred

• Experience managing creator or influencer campaigns across multiple geographic markets or regional initiatives.
• Experience working with mission-driven organizations, advocacy campaigns, media companies, or digital publishers.
• Experience using creator management or influencer marketing platforms such as CreatorIQ, GRIN, Aspire, Modash, or similar tools.
• Familiarity with social media management platforms such as Emplifi, Sprout Social, or similar software.
• Experience negotiating creator partnerships, compensation, and project scopes.
• Knowledge of FTC disclosure requirements and sponsored content best practices.
• Experience tracking campaign performance and preparing reports using platform analytics.
• Existing relationships with creators, creator agencies, or talent managers are a plus.