Responsibilities

• Define and deeply understand Audible's target audiences — both consumers and creators — and champion their needs throughout the organization
• Craft compelling product stories and messaging for existing and prospective customers by creating clear and consistent propositions articulated through effective messaging
• Run integrated, multi-channel campaigns with ownership across paid media, editorial content, email, social, SEO, and other touchpoints — ensuring consistent messaging and coordinated timing
• Build and manage content strategies and editorial calendars that guide multi-channel execution across website, blog, paid media, SEO, and other marketing touchpoints
• Partner with Product teams to understand the product story and translate it for external audiences — developing positioning and messaging that drives awareness, demand, and adoption
• Drive business case development, bringing together customer insights, research, financial data, and analytics to develop a perspective on revenue and profitability potential for new-to-market initiatives
• Partner with Finance, Analytics, and Data Science to define, measure, and report on success and opportunity areas
• Communicate marketing plans and campaign performance to stakeholders and leadership

Requirements

• Experience using data and metrics to drive improvements
• Experience building, executing and scaling marketing campaigns from concept to completion
• 5+ years of experience in product marketing and business strategy
• Experience in growth marketing, brand marketing, or audience marketing
• Experience in integrated marketing — building and managing content strategies, editorial calendars, and coordinating messaging across multiple channels (website, blog, paid media, SEO, email)
• Experience defining and driving new customer-centric products and features toward market launch rollout
• Experience in always-on/evergreen marketing programs such as lifecycle, retention, or sustained product marketing
• Bachelors Degree

Preferred

• B2B marketing experience
• Experience working with sales teams on enablement or small business marketing
• Experience in membership-based or subscription business models
• Experience in digital content, media, or audio companies
• Experience managing external partners to develop marketing programs
• Experience working with creators

Benefits

• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.