Creator Marketing Manager

Culver City, CA (On-site)

$109K/yr – $180K/yrSenior Level5+ years expFull time

Posted 1 day ago

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Job Summary

Own Audible’s product marketing storytelling and multi-channel campaigns, translating product narratives into messaging, coordinating content strategies, and partnering with Product, Finance, and Analytics to measure impact and drive growth.

Define audience needs and journeys across consumers and creators
Lead integrated campaigns across paid, editorial, email, social, SEO, and more
Collaborate with Product, Finance, and Analytics to forecast impact and optimize performance

Job Description

Responsibilities

Define and deeply understand Audible's target audiences — both consumers and creators — and champion their needs throughout the organization
Craft compelling product stories and messaging for existing and prospective customers by creating clear and consistent propositions articulated through effective messaging
Run integrated, multi-channel campaigns with ownership across paid media, editorial content, email, social, SEO, and other touchpoints — ensuring consistent messaging and coordinated timing
Build and manage content strategies and editorial calendars that guide multi-channel execution across website, blog, paid media, SEO, and other marketing touchpoints
Partner with Product teams to understand the product story and translate it for external audiences — developing positioning and messaging that drives awareness, demand, and adoption
Drive business case development, bringing together customer insights, research, financial data, and analytics to develop a perspective on revenue and profitability potential for new-to-market initiatives
Partner with Finance, Analytics, and Data Science to define, measure, and report on success and opportunity areas
Communicate marketing plans and campaign performance to stakeholders and leadership

Requirements

Experience using data and metrics to drive improvements
Experience building, executing and scaling marketing campaigns from concept to completion
5+ years of experience in product marketing and business strategy
Experience in growth marketing, brand marketing, or audience marketing
Experience in integrated marketing — building and managing content strategies, editorial calendars, and coordinating messaging across multiple channels (website, blog, paid media, SEO, email)
Experience defining and driving new customer-centric products and features toward market launch rollout
Experience in always-on/evergreen marketing programs such as lifecycle, retention, or sustained product marketing
Bachelors Degree

Preferred

B2B marketing experience
Experience working with sales teams on enablement or small business marketing
Experience in membership-based or subscription business models
Experience in digital content, media, or audio companies
Experience managing external partners to develop marketing programs
Experience working with creators

Benefits

Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parental leave
Learn more about our benefits at https://amazon.jobs/en/benefits

Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018

Cerritos, California, USA

171 employees (30 in marketing)

www.amazon.com/reli