Responsibilities

• Define and deeply understand Audible's target audiences — both consumers and creators — and champion their needs throughout the organization
• Craft compelling product stories and messaging for existing and prospective customers by creating clear and consistent propositions articulated through effective messaging
• Run integrated, multi-channel campaigns with ownership across paid media, editorial content, email, social, SEO, and other touchpoints — ensuring consistent messaging and coordinated timing
• Design and optimize lifecycle email marketing programs — including welcome, onboarding, activation, and re-engagement journeys — that move creators through the funnel and drive long-term retention
• Partner with Product teams to understand the product story and translate it for external audiences — developing positioning and messaging that drives awareness, demand, and adoption
• Drive business case development, bringing together customer insights, research, financial data, and analytics to develop a perspective on revenue and profitability potential for new-to-market initiatives
• Partner with Finance, Analytics, and Data Science to define, measure, and report on success and opportunity areas
• Communicate marketing plans and campaign performance to stakeholders and leadership

Requirements

• Bachelor's degree or equivalent
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to drive improvements
• 5+ years of experience in product marketing and business strategy
• Experience in outbound product marketing — including executing content strategies, managing editorial calendars, and coordinating messaging across multiple channels (website, blog, paid media, SEO, email)
• Experience with audience marketing
• Experience defining and driving new customer-centric products and features toward market launch rollout
• B2B marketing experience
• Experience in email marketing and lifecycle programs — including mapping end-to-end creator or customer journeys, identifying adoption and retention opportunities, and executing against those touchpoints

Preferred

• Experience managing external partners to develop marketing programs
• Experience working with sales teams on enablement or small business marketing
• Experience in membership-based or subscription business models
• Experience in digital content, media, or audio companies
• Experience working with creators
• Experience with email marketing platforms (e.g., Braze)

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .