Responsibilities

• Campaign Project Management and Execution, including maintaining relationships with external platform teams, influencer talent, talent reps and agencies, and supporting the successful execution of creator partnerships and campaign activations across earned, owned, and paid channels.
• Collaborate with Influencer Team Leads (Talent Relations and Creative Strategy) to determine creative and program strategy, contributing to campaign ideation, strategic frameworks, creative concepts, and best practices that help optimize campaign performance.
• Support creative development from research through execution, contributing to creator campaigns from audience research and insights through delivery while helping ensure programs are culturally relevant, innovative, brand safe, and aligned with business objectives across Disney's portfolio of brands.
• Maintain creative consistency and brand integrity, ensuring creator content authentically reflects Disney's brands and storytelling standards throughout campaign planning and creative development.
• Monitor the creator landscape, tracking emerging platforms, creator trends, digital behaviors, and cultural trends—and applying audience insights and performance data—to inform creator marketing strategies and support campaign planning and content development.
• Contribute to the creator vertical content pipeline on Disney+, helping integrate creator content initiatives into broader partnership strategies.
• Create reporting presentations and compile campaign performance metrics. Evaluate and help maintain the team's campaign database and metrics records to drive valuable insights.
• Develop presentations and materials for cross-functional teams and leadership, including creative recommendations, campaign narratives, and performance recaps.
• Partner across functions—working closely with Campaign Strategy, Marketing, Events, Publicity, Production, and other internal partners—to improve creative workflows, support creator discovery and brainstorming sessions, and evolve campaign processes that strengthen creator collaboration, improve efficiency, and drive audience engagement.

Requirements

• At least 3 year's experience in the digital space with a focus on influencer/creator marketing or media campaigns and strategy
• Proven track record working with influencer talent (digital and/or traditional) and talent representatives. Ideally has relationships or experience fostering relationships with talent management teams (agents, managers, publicists) across different industries.
• Experience with and knowledge of short-form video platforms Instagram, TikTok, YouTube, Facebook, and Snapchat. Familiarity with back-end publishing and platform analytics tools (i.e. metrics, paid media).
• Experience working with legal and finance partners to facilitate contracting and vendor payments.
• Demonstrated analytical and problem-solving skills, able to strategize marketing initiatives while navigating changing digital landscapes and influencer relationships.
• Strong interpersonal, verbal, and written communicator and collaborator able to manage programs with teams of diverse working and communication styles.
• Organized and strong project manager able to execute multiple projects simultaneously with high level of attention to detail.
• Bachelor's degree, or equivalent level of experience.