Responsibilities

• Produce and iterate on image and video assets using generative AI tools (e.g., Gemini, CapCut, DaVinci Resolve, and emerging platforms), prompting techniques, and storyboarding — directly creating campaign-ready content, not briefing others to do it
• Lead AI content adaptation workflows: take base Masterbrand campaign assets and localize them across markets and hotels using AI-powered image and video generation/adaptation
• Execute end-to-end GenAI production for original assets — from concept through finished deliverable — including converting hotel stills to video, creating organic social content, and producing localized campaign variations
• Direct and quality-control in-house editing team who handle formatting, colorgrading, packaging, and last mile delivery, ensuring final output meets brand and technical standards
• [Future state] Direct broader in-house studio team on new tools and workflows for broad scale AI-enablement across all studio work

Requirements

• Works as a maker first — this is a hands-on production role
• [Future state] manager/influencer — this role will need to direct/coach and support adoption of successful tools and workflows across the entire studio
• Operates at the frontier of fast-changing AI creative tools and brings new capabilities into production without waiting for formal evaluation cycles