Creative Strategy Resident

Responsibilities

• Participate in a special capstone project with fellow residents that will result in a one-of-a-kind portfolio piece and an opportunity to present your work to the broader agency.
• Conduct in-depth research on brands, audiences, and industry trends (events, design, and cultural), synthesizing findings into actionable insights.
• Assist senior strategists in translating client business objectives and marketing goals into compelling, insight-led creative strategies and event themes.
• Contribute to brainstorming and ideation sessions to generate innovative and unique concepts for event experiences, environmental design, and guest engagement.
• Analyze cultural shifts and emerging technologies (e.g., experiential tech, sustainable design) to identify strategic opportunities for event design.
• Keep the team inspired by sharing interesting brand activations, emerging platforms, or experiential trends.
• Draft, edit, and refine copy across various touchpoints, from presentation decks and manifestos to event signage and social posts.
• Help develop and design visually compelling presentation decks (e.g., in PowerPoint, Keynote, or Google Slides) that articulate the creative strategy, rationale, and vision for client pitches and proposals.
• Assist in defining key success metrics for creative strategies, focusing on how event design drives tangible results (e.g., engagement, brand recall, sentiment).
• Gather and organize during- and post-event data to support the creation of MAS case studies that showcase the business impact.

Requirements

• A knack for knowing what people want to see, read, and hear, coupled with a natural affinity for telling a brand's story.
• The ability to tackle research briefs, conduct brand or industry research, and synthesize large amounts of information into clear takeaways.
• A drive to soak up industry knowledge, ask questions, and be proactive in every task you take on.
• A genuine interest in researching major brands, cultural trends, and industry news.
• Enthusiasm for events and experiential marketing.
• Interest in marketing, strategy, communications, or a related field.
• Clear and confident written and verbal skills, across drafting emails, participating in video calls, messaging the team, and more.
• Strong attention to grammatical details and tone of voice (what even is an Oxford comma anyway?).
• Solid time-management and basic project-management abilities to help keep fast-moving projects on track.
• A collaborative attitude amid shifting timelines and priorities.

Preferred

• Proficiency in the use of AI tools like Claude, ChatGPT, and Gemini to assist with ideation and research.

Benefits

• Masterclasses on everything from how to craft the perfect story to how to ace the pitch.
• Temporary contract position with potential for extension or conversion.
• Direct access and insight into each department: Strategy, Creative, Design, Accounts, New Business, Marketing, Production, and Operations.