Responsibilities - include:Defining brand and product narrativesDeveloping messaging architecturesEstablishing value proposition frameworksCreating customer-centric storytelling approachesEnsuring consistency across all customer touchpointsAct as the steward of how customer needs, business priorities, and brand positioning are translated into content experiences. - include:Customer intent mappingCustomer question analysisDecision journey planningObjection identification and resolution frameworksInformation need assessmentTranslate customer insights into actionable content and messaging strategies. - include:Discovery content frameworksSearch-informed content strategiesProduct comparison frameworksDecision-support content systemsConversion content planningEnsure content strategies support customer evaluation and purchasing decisions. - es include:AI-readable content - structuresQuestion-and-answer content - frameworksConversational content - strategiesKnowledge architecture - developmentContent modularization strategySupport the organization’s readiness for AI-driven discovery and answer-based customer experiences. - Provide strategic guidance for:D2C content experience sPDP contentRetail and marketplace contentCRM contentCampaign contentMedia contentAI discovery contentEnsure consistent customer understanding regardless of channel. -Translate business objectives into content and messaging strategies that can be executed effectively across teams.Serve as the primary strategic advisor on content, messaging, and customer storytelling. -Build and develop a high-performing Creative Strategy organization.Responsibilities include:Talent developmentCoaching and mentoringStrategic planning processesMethodology developmentCapability buildingCreate repeatable frameworks, tools, and best practices that elevate strategic thinking across the organization.