Drive creative strategy and production for paid social across Meta for a portfolio of DTC brands, shaping high-growth, regulated verticals.

Responsibilities

• Own the creative strategy for paid social campaigns across Meta (Facebook/Instagram) for a portfolio of DTC brands in regulated and high-growth verticals
• Work hand-in-hand with the media buying team, review ad performance data, identify what's winning and what's dying, and translate those insights into creative direction
• Develop creative briefs, ad concepts, and testing roadmaps based on performance signals (CTR, hook rates, ROAS, CPAs)
• Direct and manage a team of graphic designers and content creators.. assign tasks, review output, give clear feedback, and maintain a high creative bar
• Build and maintain a creative testing framework: new concepts, iterative variations, format testing (static, carousel, UGC-style, video), and hook testing
• Stay ahead of Meta platform trends, ad format changes, and creative best practices that impact performance
• Ensure all creative is compliant with platform ad policies and vertical-specific regulations (health claims, gambling, telehealth), working with compliance where needed
• Maintain an organized creative production workflow so nothing bottlenecks between strategy, design, and the media buying team

Requirements

• 5+ years of experience in creative strategy, performance creative, or paid social creative, specifically in a DTC, e-commerce, or performance marketing environment
• You've led and managed a creative team before (designers, editors, content creators) and know how to get great work out of people without micromanaging
• Deep experience with Meta ad creative, you understand what performs on Facebook and Instagram and why. You think in hooks, angles, and scroll-stopping concepts, not just aesthetics
• You can read an ad account dashboard and pull creative insights from performance data. You don't need to be a media buyer, but you speak the language fluently (CTR, CPA, ROAS, frequency, creative fatigue)
• You have a strong portfolio of performance ad creative, not brand campaigns, not billboards. We want to see ads that drove results
• You understand high-volume creative production, you know how to build systems for concepting, producing, and testing creative at scale, not one hero ad at a time
• Organized, deadline-driven, and comfortable managing multiple brands and briefs simultaneously

Nice To Have

• Experience in compliance-heavy or regulated verticals (supplements, health, beauty, gambling) is a strong plus