Responsibilities

• Develop high-volume, performance-driven creative concepts across hooks, messaging, angles, and formats to fuel continuous testing and growth
• Build and manage a structured creative testing roadmap that prioritizes new ideas, experiments, and scalable opportunities
• Analyze creative performance to identify winning patterns, detect creative fatigue, and uncover opportunities for optimization and iteration
• Translate performance insights into actionable creative strategies, producing fresh concepts that improve efficiency and scale
• Iterate on top-performing ads by creating new hooks, formats, messaging variations, and executions that extend creative lifecycle and maximize results
• Write clear, strategic creative briefs that provide editors with compelling scripts, visual direction, hook variations, and defined performance objectives
• Write creator briefs that turn strategy into clear, conversational direction with talking points that feel natural to say on camera, not ad copy read off a script
• Collaborate closely with Media Buyers to understand campaign performance and ensure creative aligns with scaling opportunities and growth priorities
• Partner with the Creative Manager and Creative Operations Lead to align creative strategy, production priorities, and execution across the team
• Champion a culture of continuous experimentation by proactively introducing new creative ideas, trends, and testing opportunities that drive measurable business outcomes

Requirements

• 2-5 years of experience in creative strategy, performance marketing, direct response marketing, or a related role
• Proven experience developing or influencing high-performing paid social ad creative
• Strong understanding of paid social advertising platforms, including Meta, TikTok, and YouTube
• Experience applying creative testing frameworks to optimize campaign performance
• Working knowledge of direct response marketing principles
• Experience analyzing marketing performance data and translating insights into actionable creative recommendations
• Strong written and verbal communication skills with the ability to create clear creative briefs and collaborate effectively across teams
• Experience with a creative analytics platform like Motion (or comfort getting up to speed)

Preferred

• Experience writing scripts or ad copy
• Familiarity with UGC-style creative and influencer formats
• Background working with video editors or production teams
• Familiarity using AI tools (Claude, Gemini, ChatGPT) to create ideation and brief production
• Comfortable using AI in your workflow, day-to-day

Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
• Generous Paid time off to support balance and rest
• Paid sick time for when you need it
• Six (6) paid holidays each year
• Paid parental leave for growing families
• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
• 401(k) with up to a 4% company match after one year of service
• Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others