Responsibilities

• Own creative strategy for the US market end-to-end. Your primary measure of success will be winning creatives that acquire users at scale
• Translate performance data (hook rate, hold rate, CTR, ROAS) into creative directions and testable hypotheses
• Run weekly testing plans and pull out clear learnings
• Build the insight foundation: trend reports, competitor analysis, audience research
• Collaborate closely with motion and graphic designers from ideation to final cut
• Build frameworks for concept variation, testing velocity, and creative refresh cycles to avoid fatigue
• Give clear, actionable feedback through rounds of edits with internal and external creative partners

Requirements

• 4–6 years in creative strategy or performance marketing
• A portfolio of paid social creative that drove real acquisition results
• Proven ability to turn audience insights into creative directions that convert
• Deep fluency in Meta Ads Manager and platform-native creative formats
• Experience owning creative strategy, not just executing someone else's
• Strong writer: briefs, post-mortems, and concept rationale should all come naturally
• A track record of giving feedback that improves output without slowing teams down
• Comfortable pulling and interpreting performance data independently

Preferred

• Background in consumer apps, SaaS, or creator tools
• Deep creative production experience for Meta’s ads platform
• Experience in high-volume, test-and-learn creative environments

Benefits

• Your work will reach millions of creators worldwide
• Real ownership on a small, high-caliber team
• One focused product, built with care
• Based in our San Francisco office or remotely anywhere in the US