Creative Strategist

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end paid social creative engine, turning performance data into scalable, channel-specific ads across Meta, TikTok, and AppLovin.

  • Lead a 5-person creative team (4 editors, 1 designer) to define angles, hooks, formats, and testing priorities per channel, collaborating with media buyers.
  • Translate daily performance signals into actionable creative direction and rapid feedback loops to improve algorithms and outputs.
  • Write daily briefs and scripts for editors and designers, ensuring asset pipelines and naming conventions support fast, high-quality production.

Job Description

Own the end-to-end paid social creative engine, turning performance data into scalable, channel-specific ads across Meta, TikTok, and AppLovin.

  • Responsibilities: Own and scale paid social creative across Meta, TikTok, and AppLovin, supporting $500k in monthly ad spend for your Pod.
  • Responsibilities: Lead creative strategy and manage a team of 5 creatives (4 editors, 1 designer), collaborating with media buying to turn insights into scalable ads.
  • Responsibilities: Define angles, hooks, formats, and testing priorities by channel; work with Content team to ensure the right asset pipeline.
  • Responsibilities: Translate performance data into clear, creative direction and evolve strategy based on results.
  • Responsibilities: Write 4 detailed video briefs per day for editors and 3 detailed static ad briefs per day for the designer; provide same-day feedback on all output.
  • Responsibilities: Write scripts independently (with internal copywriters for complex topics) and ensure briefs include objective, hook direction, script, messaging guidance, references, and naming conventions.
  • Responsibilities: Review performance daily with media buyers; identify winning patterns and scale them systematically.
  • Responsibilities: Navigate Facebook Ads Manager to pull insights and maintain high-output, high-quality creative pace.
  • Requirements: Schedule: Monday-Friday, 8:00 AM - 5:00 PM EST
  • Requirements: Workspace: Fixed, professional setup (not digital nomad)
  • Requirements: Output: Daily briefs and feedback loops (high consistency required)
  • Preferred: Proven track record creating performance-driven paid social creative at scale
  • Preferred: Deep expertise with Meta ads, TikTok ads, and creative testing methodologies
  • Preferred: Management experience directing editors and designers (not just making ads yourself)
  • Preferred: Analytical + creative thinking - you can do both simultaneously
  • Preferred: Facebook Ads Manager proficiency - comfortable pulling insights independently
  • Preferred: Extremely high output - consistent daily execution is non-negotiable
  • Preferred: Strong written communication - especially in creative briefs
  • Preferred: Ownership mindset - you don’t wait to be told what to do
  • Preferred: Direct response copywriting expertise - can write, edit, and diagnose what works
  • Benefits: Fully remote - work from anywhere in the US, Canada, or Europe
  • Benefits: Paid time off
  • Benefits: Flex days. Extra quarterly day off to unwind
  • Benefits: Ownership & autonomy - trusted to build and execute strategy
  • Benefits: Professional development - opportunities to learn and grow with the business
Uproot Clean logo

Uproot Clean

Any pet owner knows how annoying and difficult it is to remove pet hair and lint from your clothing, furniture, carpeting and pretty much everything else. A recent report by the American Pet Products Association found that a staggering 70% of American households own at least one pet, this means that the pet hair issue affects hundreds of millions of Americans. In fact, multiple studies and surveys have identified that the mess from excess pet hair ranked as the NUMBER ONE pain-point and challenge that pet owners encounter.For such a large problem, we noticed that the tools on the market that were sup- posed to help with the pet hair issue, like a standard lint roller, were simply ineffective and also incredibly wasteful. We knew there had to be a better way.This is exactly why we founded Uproot Clean.The massive pet hair problem deserves effective tools, and we set out to develop an assortment of very well made and highly effective tools to remove pet hair from upholstery, carpeting, rugs, clothes and almost everywhere pet hair shouldn’t be!Our mission is to help the hundreds of millions of pet owners enjoy their time with their furry friends a little bit more, by taking some of the hassle out of cleaning and caring for them.Our goal is to become a household name in the pet care and cleaning industry. While we have hundreds of thousands of happy customers already, we are just getting started!

Founded in 2021
Doral, Florida, USA
7 employees (3 in marketing)

Traffic Signals

Monthly Visitors
408.9K
Traffic Source Mix
Search
24.5%
Direct
51%
Referral
4.5%
Social
17.6%
Paid
2.1%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
2 (29% of company)
Median Career Experience
16 years
Median Tenure
1.3 years