Creative Strategist - Social Video at PlusUp | Atlanta, GA

PlusUp

Creative Strategist - Social Video

Atlanta, GA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead video-first creative strategy for social campaigns, turning brand goals into concise, short-form concepts and briefs for creators and editors.

Own development of video-first concepts and briefs for paid and organic social
Strong understanding of short-form video and social-first content
Collaborate with the Creative Lead, strategists, and clients

Job Description

Responsibilities

Develop video-first creative concepts for campaigns across paid and organic social
Translate brand and campaign objectives into clear, engaging content ideas
Shape overarching campaign narratives and content angles
Bring a strong understanding of social platforms and trends into ideation
Create clear, actionable creative briefs for internal teams and external creators
Write scripts, hooks, and content outlines for short-form video
Build basic storyboards to communicate structure, pacing, and key moments
Ensure ideas are set up for successful execution by editors, designers, and creators
Present creative concepts, campaign ideas, and strategic rationale to clients
Clearly articulate the “why” behind creative decisions

Requirements

4-5 years experience in a creative, content, or social-focused role
Strong understanding of short-form video and social-first content
Experience developing creative concepts, scripts, or campaign ideas
Ability to communicate ideas clearly through briefs, decks, and presentations
Comfortable presenting to and collaborating with clients
Fluency in Meta, YouTube, and TikTok platforms
Proficiency in Google Slides and Figma

PlusUp

PlusUp is not your traditional ad agency but rather a paid media consultancy that helps leading brands and their agencies deliver business outcomes through advertising on digital channels. Focusing on people, we recruit, manage and retain the best teams which operate like an extension of your internal departments planning and buying paid media on Facebook/Instagram, Google Ads (search, display and YouTube), TikTok, Pinterest, Snap, LinkedIN and more. Our capabilities include: + paid media strategy/planning + media buying + technical deployment projects (pixel management, product catalogs/data feeds, Web-based data analytics and more) + conversion strategies for in-house support Since 2010, the PlusUp team has managed more than $1 billion in paid media activity for brands including Walmart, Target, Allstate, AT&T, and more. As a result, PlusUp has developed an expertise in customer acquisition on Meta, Google, TikTok and other digital platforms.

Founded in 2016

Atlanta, GA, US

12 employees (6 in marketing)

PlusUp.com