Creative Strategist (Paid Social) at Beam | Boston, NY

Creative Strategist (Paid Social)

Boston, NY (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

Job Summary

Lead the creative strategy and testing loop for performance video ads, turning data into actionable briefs that improve hooks, CTAs, and hold rates.

Own the translation of data and goals into creative briefs for editors and designers.
Must-have: 3–6 years in creative strategy, copywriting, or performance marketing in DTC, Ecommerce, or agencies.
Standout: Builds a proactive testing cadence with fatigue checks and Swipe File insights.

Job Description

Responsibilities

Translate raw data and marketing goals into clear, actionable Creative Briefs for our video editors and graphic designers.
Support the creation of high-performing scripts, hooks, and headlines. You understand the difference between a "brand story" and a direct-response "hook" that stops the scroll in the first 3 seconds.
Partner with the Paid Social Lead to define the weekly Creative Testing Agenda.
Innovate on testing methodologies. You won\'t just test "Video A vs. Video B." You will design tests for specific variables: Visual Hooks, Value Props, Text Overlays, and CTAs.
Identify "Creative Fatigue" before it happens and have the next round of iterations ready to launch.
Lead the weekly "Creative Review" meeting. You will present a breakdown of creative metrics (Thumb-Stop Ratio, Hold Rate, Click-Through Rate, Conversion Rate).
Turn insights into action. If a video has a high hold rate but low clicks, you are the one who writes the brief to fix the CTA.
Build and maintain a "Swipe File" of competitor ads and trending formats on TikTok and Meta. You are the team\'s eyes on the ground for what is currently working in the market.

Requirements

3-6 years in a creative strategy, copywriting, or performance marketing role within DTC, Ecommerce or an Agency.

Preferred

Basic video editing skills (CapCut, Canva, Premiere) to create "Frankenstein" edits or mockups for the design team.
Experience using AI tools (ChatGPT, Gemini) to speed up ideation and storyboarding.

Benefits

Fully covered medical benefits + dependent contributions
Unlimited PTO
401k with up to 4% match
“Work from Anywhere” bank
Wellness stipend for health & fitness
Commuter benefits

Beam

3.9 Glassdoor

Beam is a social enterprise bringing AI to welfare services, trusted by over 100 government partners. Enabled by tech and AI, our expert caseworkers have supported thousands of underserved people into homes and jobs, while our software has slashed admin for thousands of frontline workers.Funded by the Mayor of London and the world's top tech entrepreneurs, Beam is transforming how the world supports those left behind. Beam’s award-winning work has been covered widely in the media, including by the BBC, The Times, The FT, The Independent, Evening Standard, Sky, Time Out and others. Beam were also named one of London’s Top 10 Startups by WIRED magazine, Top 15 UK Startups by LinkedIn, and feature regularly on The Escape 100.

Founded in 2017

London, England, GBR

322 employees (15 in marketing)

www.beam.org

75% recommend to a friend

72% CEO approval