Responsibilities

• Mine the Meta Ad Library, TikTok Creative Center, and competitor channels for inspiration and competitive intelligence — use AI tools to speed up research and surface patterns you might miss manually
• Assist with trend analysis, competitive reviews, and creative audits
• Stay plugged into culture, trends, and what's happening in social creative — maintain a swipe file of strong references
• Support Creative Strategists on day-to-day account work across several accounts
• Help build briefs and creative frameworks under the guidance of your Strategist or CD
• Regularly contribute ideas — every idea should have a "why" behind it
• Use AI as a daily creative partner — brainstorm hooks, generate copy variations, explore visual directions, and iterate on concepts faster than you could alone
• Study what's performing on your accounts and form hypotheses about why
• Learn how creative performance is measured — get comfortable reading hook rate, hold rate, CTR, and CPA and understanding what each metric tells you creatively
• Learn to recognize winning ad elements (hook type, format, visual approach) and build pattern recognition across rounds and accounts

Requirements

• Creative thinking and strong visual or conceptual instincts
• Eagerness to learn — especially at the intersection of creativity and data
• Interest in performance marketing, paid social channels, and metrics (hook rate, CTR, CPA) — you don’t need to be an expert, but you should be curious about what the numbers mean
• Strong communication skills — written and verbal
• Comfort working across teams and asking good questions of people in different disciplines
• Growing confidence in client-facing settings — willingness to speak up and present your work
• Ability to take feedback and implement without losing momentum
• Cultural awareness and a natural habit of paying attention to what's happening in social media
• Comfort with AI tools — you should already be using AI in your creative process or eager to learn. At Pearmill, AI is part of how we work every day