Responsibilities

• Read Meta and Google ad performance data daily, identify which hooks are fatiguing, which formats are holding attention, and which audiences are saturating, and translate those signals into structured creative briefs: segment, message, hook type, format, reference, and success metric.
• Build and prioritize a testing roadmap with media buyers, form specific, falsifiable hypotheses rather than general concepts.
• Brief designers, video editors, copywriters, and UGC creators, and maintain a tagged creative asset library so winning concepts from past sprints can be found and iterated on, not rebuilt from scratch.
• Track UGC and short-form trends across TikTok and Instagram on a rolling basis and adapt winning formats to client brands and offers quickly, before they fatigue. This is a core function of the role, not a secondary skill. Candidates without recent, hands-on UGC scripting experience should not apply.
• Iterate on existing UGC concepts based on performance data: tightening hooks, testing new openers, recutting pacing direction for editors.
• Write UGC-style scripts that sound like real people talking, not ad copy, and nail hook, problem, proof, and CTA structure in a 15-30 second format.

Requirements

• 3+ years in creative strategy, performance marketing, or a closely related role (media buying, copywriting, or brand marketing with a strong performance bent).
• Demonstrated experience writing structured creative briefs, not mood boards.
• DTC or e-commerce experience strongly preferred.
• Luxury or premium brand experience is a differentiator, not a requirement, but you should be able to speak to how creative instincts shift in a higher-consideration purchase environment.
• Comfortable in a remote, fast-moving agency environment managing multiple client accounts and external creative partners simultaneously.
• Strong written communication. You'll be working async with a distributed team, so clarity in writing carries real weight.
• Hands-on UGC scriptwriting experience, ideally with a portfolio or examples of scripts that turned into produced ads.
• Working fluency in Meta Ads Manager and Google Ads reporting. You should be comfortable reading hook-rate and hold-rate curves, not just total spend and ROAS.

Nice to Have

• Familiarity with AI-assisted creative research or tagging tools.
• Basic working knowledge of Figma, Canva, or Adobe tools, enough to communicate visual direction, not to execute design work yourself.

Benefits

• PTO, paid holidays and flexible Friday's