Revley

Creative Strategist - Meta Ads

Detroit, MI (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive creative strategy for ads targeting a 45+ audience with brand-aligned, conversion-focused concepts.

  • Own concept ideation and testing for performance-driven creative assets.
  • Must-have: 2+ years in creative strategy for e-commerce/DTC targeting 45+ audiences.
  • Standout: Direct impact on growth through premium, vintage-inspired brand storytelling.

Job Description

Responsibilities

  • Creative Ideation & Strategy: Develop engaging, conversion-focused ad concepts tailored to a 45+ demographic
  • Collaboration: Partner with video editors, designers, and marketers to bring creative ideas to life
  • Audience & Market Analysis: Monitor trends, competitor campaigns, and consumer insights to stay ahead of the curve
  • Performance Optimization: Analyze ad performance, extract learnings, and apply data-driven insights to improve creative outputs
  • A/B Testing: Conduct systematic creative testing (copy, visuals, formats) to identify high-performing assets
  • Brand Consistency: Ensure all creatives align with our premium, vintage-inspired aesthetic while clearly communicating product value

Requirements

  • Experience: 2+ years in a creative strategy role within e-commerce, DTC brands, or with campaigns targeting 45+ audiences
  • Ad Platform Expertise: Strong knowledge of Facebook & Instagram ad best practices; familiarity with other platforms a plus
  • Analytical Mindset: Skilled in interpreting ad performance data and applying insights to optimize creative assets
  • Creativity & Storytelling: Ability to craft compelling narratives that emotionally resonate with older audiences
  • Collaboration & Communication: Strong teamwork skills and the ability to work cross-functionally with designers, editors, and marketers

    Benefits

    • Fully remote role with EST working hours
    • Be part of a fast-growing eCommerce brand with big ambitions.
    • Play a pivotal role in shaping the creative vision behind our paid media success
    • Work in a collaborative, dynamic, and creative environment
    • Opportunity to directly impact growth and performance with your creative ideas