Revley

Creative Strategist - Meta Ads

Tampa, FL (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive the Creative Strategist role by leading paid media creative strategy for 45+ audiences, collaborating across design, video, and media buying to optimize performance.

  • Own ideation, strategy, and testing of 45+ targeted creatives across Facebook/Instagram.
  • Must-have: 2+ years in creative strategy for e-commerce or 45+ campaigns.
  • Standout: Strong collaboration with cross-functional teams to translate insights into performance-ready assets.

Job Description

Responsibilities

  • Creative ideation & Strategy: Develop engaging, conversion-focused ad concepts tailored to a 45+ demographic
  • Collaboration: Partner with video editors, designers, and marketers to bring creative ideas to life
  • Audience & Market Analysis: Monitor trends, competitor campaigns, and consumer insights to stay ahead of the curve
  • Performance Optimization: Analyze ad performance, extract learnings, and apply data-driven insights to improve creative outputs
  • A/B Testing: Conduct systematic creative testing (copy, visuals, formats) to identify high-performing assets
  • Brand Consistency: Ensure all creatives align with our premium, vintage-inspired aesthetic while clearly communicating product value

Requirements

  • Experience: 2+ years in a creative strategy role within e-commerce, DTC brands, or with campaigns targeting 45+ audiences
  • Ad Platform Expertise: Strong knowledge of Facebook & Instagram ad best practices; familiarity with other platforms a plus
  • Analytical Mindset: Skilled in interpreting ad performance data and applying insights to optimize creative assets
  • Creativity & Storytelling: Ability to craft compelling narratives that emotionally resonate with older audiences
  • Collaboration & Communication: Strong teamwork skills and the ability to work cross-functionally with designers, editors, and marketers

Preferred

  • Benefits: Fully remote role with EST working hours