Responsibilities

• Media buying — your primary. You run all paid media on Meta for our program: targeting, testing structure, pacing, every optimization decision.
• This is high-level B2B lead gen, not e-com, and you've done it before at real scale. You own the numbers.
• You know what changed, why it changed, and what you're doing about it before anyone has to ask.
• You diagnose at the concept level, is this angle dead or is the hook, is the offer wrong or the persona too broad, because you're also the one who built the creative.
• Creative strategy and copy. You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page.
• Our funnel is VSL to book-a-call, and that's a hard creative problem on purpose.
• A B2B VSL has to hold a skeptical, sophisticated buyer through education before the offer shows up.
• The foundation under all of it is direct-response copywriting. If the message isn't dialed in, nothing else lands, no format, no targeting, no spend saves a weak message.
• You write the message that makes a cold agency owner stop and say yes.
• Organic, part of the same acquisition engine. Instagram organic and YouTube organic aren't a side project here, they're part of our client acquisition ecosystem, the same goal as paid, a different channel.