- Creative Research: Analyze TikTok trends, competitors, winning ads, and creators to identify opportunities. - Creative Strategy: Develop content strategies tailored to each client's products, audience, and goals. - Concept Development: Brainstorm compelling hooks, angles, and video ideas designed to maximize attention and conversions. - Scriptwriting: Write engaging, persuasive scripts for founder stories, product demos, UGC, street interviews, testimonials, and other TikTok-native content. - Creative Direction: Create creative briefs and collaborate with creators and editors to bring concepts to life. - Performance Analysis: Review content performance and continuously refine creative strategy based on data. - Cross-Functional Collaboration: Work closely with account managers, creators, editors, and clients to ensure creative aligns with business goals.