Small Girls PR

Creative Strategist, Influencer Marketing

New York City, NY (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end influencer campaigns and client communications, with tight admin, PM support, budget spend decisions, and a focus on reactive social opportunities.

  • Ownership: Execute paid and earned influencer campaigns, audit influencers, manage dashboards, outreach, rate negotiations, and reporting to hit client KPIs.
  • Operations: Shield day-to-day admin for client calls, agendas, and activity reports while maintaining efficient project timelines and team materials.
  • Collaboration: Build relationships with influencers, agents, and vendors, and mentor junior staff to scale execution and ideation across accounts.

Job Description

  • Support the digital team in the day-to-day execution and organization of paid and earned influencer partnerships and lead day-to-day client communications
  • In partnership with junior staff, oversee all administrative tasks relating to the client (e.g. activity reports, client agendas, meeting schedules, etc.)
  • Support teamwide project management helping to create and manage timelines, report on daily action items, and organize team materials so that the team functions with efficiency and efficacy
  • Execute paid and earned influencer campaigns. Conduct research and influencer audits, identify influencers & develop list builds, manage dashboards, conduct outreach to influencers, negotiate influencer rates and deliverables within budget, track and report on influencer placements
  • Conduct regular social listening to identify reactive opportunities, develop recommendations, and liaise with clients to gain approval to execute
  • Manage the account payables process, receiving influencer invoices and ensuring payment to partners
  • Participate in client calls and communication including influencer recommendations, campaign updates and client approvals
  • Establish and manage relationships with influencers, agents and vendors seeking to build and diversify your rolodex
  • Exercise sound judgment in determining how and where to spend OOP to ensure deliverables & client KPIs are met to spec, within budget, and under deadline - while rendering the most share-worthy campaigns and programs possible
  • Bring new, creative concepts to the agency’s and client’s brainstorms for your own accounts as well as lending a hand to those you are not staffed on
  • Mentor and oversee junior staff on execution of work

Marketing Team

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