Responsibilities

• Analyze campaign data to identify creative patterns and opportunities for creative strategy. Translate these learnings into actionable briefs for the team.
• Stay ahead of platform trends (creative best practices, formats, and algorithm updates) to keep campaigns competitive with fresh thinking.
• Utilize platforms like Meta Ads Manager and Looker to uncover insights and learnings.
• Develop actionable creative strategies for paid social ads that align with performance goals (ROAS, CPA, CTR, etc.).
• Present creative recommendations backed by performance data to internal stakeholders and clients. Recommendations will include top performing ads and creative analysis.
• Collaborate cross-functionally with paid media team, content creators / editors, brand leads, designers and copywriters to translate insights into compelling executions.
• Create concepts and storyboard maps--including status, video, carousel and Reel formats--ensuring a clear narrative flow and strong call-to-action.
• Take a scientific approach to ad development and provide team leadership in applying analysis and new techniques to creative execution.
• Run creative testing frameworks, including A/B testing headlines, hooks, and visual approaches, to continuously optimize performance.
• Keep projects running smoothly with on-time execution.
• This position requires 0-5% travel.

Requirements

• 5-8 years of experience in paid social creative strategy, performance marketing, or digital advertising.
• Strong understanding of Meta ad formats, audience targeting, and the creative variables that influence performance.
• Analytical mindset—comfortable interpreting campaign metrics to drive creative decisions.
• Experience briefing and collaborating with creative teams (designers, video editors, copywriters).
• Familiarity with creative testing methodologies and tools (e.g., Ads Manager, creative analytics dashboards).
• Excellent communication skills with the ability to present ideas clearly and persuasively.
• Up to one year of post-high school training such as in a business school, community college or vocational training.

Preferred

Benefits

• Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
• Medical, dental, vision, life and disability insurance available
• Paid holidays, sick time and vacation time
• 401k program
• Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses