Creative Strategist at Goodo Studios | USA

Goodo Studios

Creative Strategist

USA (Hybrid)

Salary Not AvailableMid LevelContract

Posted 4 months ago

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Job Summary

Drive performance-focused video and static ad campaigns for DTC clients, overseeing creative from script to on-site delivery and using data to optimize spend and KPIs.

Own concept, script, and delivery of performance-driven video and static ads.
Must-have: DTC marketing experience with data-driven idea generation.
Standout: On-site collaboration in Seattle with cross-functional client reviews.

Job Description

Responsibilities

Concept, script, and direct performance-driven marketing videos and static ads for clients across digital channels
Analyze performance data and develop innovative ideas for optimization and iterations that improve campaign performance
Ideate and write conversion-driven scripts for new ads
Ensure deliverables are met and content is delivered on schedule
Meet with clients to strategically identify and implement strategies that maximize ad spend and achieve KPIs
Analyze consumer target mindsets, attitudes, and behaviors to inform compelling creative development
Review video assets and provide feedback using collaboration tools to ensure creative standards meet client expectations, brand guidelines, and deadlines
Complete and transfer deliverables to assigned clients and stakeholders

Requirements

Direct-to-consumer (DTC) marketing experience
Experience analyzing performance data to come up with new ad ideas or iterations
Experience writing converting video scripts and static ads
Proficiency with Facebook Ads Manager, Facebook Ads Library, TikTok Ads Library, and creative research tools (Atria, MagicBrief, Foreplay)
Elite organizational skills and experience with project management tools (Notion, Coda, Asana) and content review platforms (Frame, Air)
AI-forward mindset with experience using ChatGPT, Claude, Perplexity, and other emerging tools
Growth mindset with strong problem-solving abilities
Ability to thrive in a fast-paced, entrepreneurial, high-energy environment requiring multitasking
Strong grasp of culture and keen understanding of trends and performance drivers
Excellent communication skills
Positive attitude and self-starter mentality
Strong collaborative and team-oriented approach
Seattle-based with ability to work on-site 2-4 days per week