Responsibilities

• Own performance creative strategy for Meta-focused paid media and testing roadmaps.
• Develop angles, hooks, messaging frameworks, and iterations.
• Translate data (CTR, CPA, CVR, ROAS) into creative decisions.
• Build and refine creative testing roadmaps.
• Brief and iterate with copywriters, editors, and designers.
• Analyze winning vs losing creatives and scale what works.
• Continuously improve performance through structured experimentation.

Requirements

• Senior-level experience in performance creative and/or direct-response copywriting
• Proven exposure to paid media environments (Meta experience required)
• Strong understanding of conversion-focused creative and testing
• Fluency in English (CVs must be submitted in English)
• Ability to operate independently in a fast-paced, remote setup
• Available during EU working hours (GMT)
• What we're looking for: Proven experience in performance marketing creative
• What we're looking for: Strong copy background (ads, hooks, messaging — not just concepts)
• What we're looking for: Hands-on experience working with media buyers
• What we're looking for: Comfort owning results, not just deliverables
• What we're looking for: Clear understanding of direct-response psychology
• What we're looking for: Ability to move fast, test often, and iterate

Preferred

• Supplements / health a strong plus

Benefits

• Competitive compensation aligned with senior performance roles
• Fully remote with clear ownership and accountability
• Opportunity to work on high-impact, high-scale performance campaigns
• Flexible part-time engagement — work around your schedule