ODAQ

Creative Strategist (DTC Beauty Brand)

USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive high-converting creative strategy and rapid testing for DR campaigns targeting mature women across Meta/TikTok, translating product benefits into emotion-led ads.

  • Own creative strategy and rapid testing to scale DR campaigns for a mature female audience.
  • Must-have: Proven DR ad experience with Meta & TikTok and ability to move fast.
  • Standout: Strong copy instincts and data-driven creative iteration across channels.

Job Description

Responsibilities

  • Creative Strategy & Ideation
  • Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
  • Create strong angles, hooks, and messaging frameworks for a mature female audience
  • Translate product benefits into emotion-driven, problem-solution ads
  • Continuously generate new concepts while iterating on proven winners
  • Testing, Scaling & Iteration
  • Analyze performance data (hooks, retention, CTR, CPA, ROAS)
  • Identify winning creatives and patterns
  • Create structured iterations to scale winners
  • Kill underperformers fast and double down on what works

Requirements

  • Proven experience as a Creative Strategist for D2C brands
  • Strong background in direct response advertising
  • Deep understanding of Meta & TikTok ad creatives
  • Experience scaling ads (not just launching them)
  • Strong copy instincts (hooks, headlines, CTAs)
  • Data-driven mindset with creative intuition
  • Ability to move fast, test fast, and learn fast
  • Creative concepting & angle development
  • Direct response copywriting
  • Performance analysis & iteration

Preferred

  • Experience in beauty, skincare, or supplements
  • Experience marketing to women 40+
  • Familiarity with UGC-driven ad systems
  • Experience working in fast-scaling D2C brands

Benefits

  • Competitive salary
  • On-time and reliable payments
  • Opportunity to work with a fast-growing global e-commerce brand
  • Long-term growth opportunities

Headcount Trend

Current headcount: ~3

Marketing Team

Marketing Team Size
1 (33% of company)