Responsibilities

• You will own the creative strategy function end-to-end: researching customer psychology, identifying winning angles, analyzing ad performance, creating briefs, working with creators and editors, and helping clients find the next ads that allow them to scale.
• You will be joining at the ground floor and helping build the entire creative engine of the agency.
• You will work directly with the founder, help shape internal processes, and eventually build the creative team below you.
• Your responsibilities will include conducting market and customer research, analyzing competitor ads, mining reviews and customer language, developing new creative concepts, briefing UGC creators and editors, writing scripts, reviewing performance data, and turning insights into the next round of creative tests

Requirements

• Proven experience as a Creative Strategist inside a performance marketing agency
• Experience working with 7–8 figure eCommerce, DTC, or Shopify brands
• Deep understanding of Meta ads creative strategy, direct response, hooks, angles, formats, and testing systems
• Strong ability to analyze creative performance data and turn insights into new ad concepts
• Experience creating briefs for UGC creators, video editors, designers, and creative teams
• Strong research skills, including customer reviews, Reddit, TikTok, competitor ads, surveys, and customer interviews
• Ability to identify emotional triggers, customer pain points, objections, desires, and buying motivations
• Excellent written communication skills with the ability to create clear, sharp, actionable briefs
• Strong project management skills and ability to move fast in a remote environment
• Comfortable using AI tools and excited about how AI is changing creative strategy, research, and production