Responsibilities

• Content Planning : You will create a roadmap of content needs to feed your creative strategy, and partner with your client contacts to get buy in and timely delivery.
• Performance Analysis : Dig into paid media data to analyze creative performance, identifying commonalities between winning and losing ads, and translating results into clear, actionable learnings and next steps.
• Creative Testing: Partner with Growth Marketers to structure creative tests—defining objectives, hypotheses, and success metrics while building on insights to guide future concepts.
• Creative Research : Stay up-to-date with trends in the space, constantly identifying formats, messages, content types and more that will help drive successful creative strategies for your clients.
• UGC Briefing & Remote Direction : Support your clients with identifying and casting the right UGC talent and then writing briefs outlining key messaging beats, content delivery needs, and hooks; remote direct shoots as need.
• Execution & Ownership : Manage follow through on creative strategies, ensuring clients are aware of the ‘return on content’ and the subsequent learnings, performance, and iterative next steps.
• Collaboration : Work cross-functionally with Growth, Production, and Client teams—acting as the bridge between data-driven insights and creative execution.
• Channel Breadth : Leverage your creative learnings to apply across Meta, TikTok, Google, and CTV—developing expertise in platform best practices and emerging trends.

Requirements

• 2–4+ years of experience in performance marketing, creative strategy, public relations, marketing or a related role.
• Impeccable attention to detail with strong follow through and execution; flawless grammar and spelling.
• Positive attitude, collaborative and hard working. You’re joining a high performing team who shares the wins and celebrates together!
• Strong analytical skills with the ability to translate data into insights and recommendations.
• A curious, performance-driven mindset—hungry for wins, driven by growth.
• An eye for design and storytelling, with a pulse on creative trends; graphic design background a plus.
• Strong written communication and briefing skills—able to clearly state test objectives and give direction to creative partners.
• Organized and proactive, with experience managing trackers and ensuring deliverables move on schedule.
• Eager to learn channel best practices across Meta, TikTok, YouTube, Google, and CTV.

Preferred

• graphic design background a plus.

Benefits

• A comprehensive benefits package that includes group medical, dental, and vision coverage; short and long-term disability; life insurance; 401(k) eligibility after one year of service with matching contributions; paid time off; sick leave; and an Employee Assistance Program, and more.