Responsibilities

• Lead high-visibility creative initiatives that strengthen PNC’s brand, reputation, and business impact.
• With PNC partners, support and provide creative guidance and design strategy for PNC's branch merchandising ecosystem, ensuring a compelling and consistent customer experience across the network.
• Develop innovative environmental graphics, customer communication, promotional displays, educational experiences, and service touchpoints that bring the PNC brand to life.
• Establish design standards and scalable merchandising systems that support both enterprise consistency and local market relevance.
• Monitor industry trends and emerging retail experience practices to continuously evolve the branch experience.
• Present and champion creative recommendations to senior leadership and executive stakeholders.
• Lead creative exploration and design direction for digital branch experiences that enhance customer engagement and self-service capabilities.
• Partner with Digital, Technology, CX, and Retail Banking teams to identify opportunities to integrate digital tools, interactive experiences, signage, content, and emerging technologies into branch environments.
• Create experience concepts that seamlessly connect physical and digital customer journeys.
• Support innovation pilots and prototype development, testing new approaches that improve customer satisfaction, efficiency, and branch performance.

Requirements

• Education: Bachelors
• Work Experience: Industry relevant experience is typically 8+ years
• Certifications: No Required Certification(s)
• Licenses: No Required License(s)
• Skills: Advertising, Brand Management, Communication, Design, Marketing, Marketing Communications (MarCom), Online Advertising, Writing
• Competencies: Accuracy and Attention to Detail, Collaborating, Copywriting and Editing, Creativity, Decision Making and Critical Thinking, Effective Communications, Managing Multiple Priorities, Marketing Function, Organizational Communications, Products and Services, Written Communications

Preferred

• Masters degree, PhD, or certifications desirable.
• Agency-caliber mindset, strong conceptual and storytelling ability and the judgment to balance bold ideas with business, brand, compliance, and operational needs.

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.