About Us
Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world.
Summary
A Creative Resourcing Manager is responsible for assigning the right talent, both full-time and freelance, to projects based on skills, availability and project requirements while balancing department workloads, utilization and business needs. They own day-to-day resourcing decisions for one or more creative departments (e.g., Creative, Creative Technology, Content) and are responsible for balancing project priorities, skills requirements, and individual capacity.
This role supports our Creative Team. It is eligible to work a hybrid schedule, typically working 2-3 days per week in office and/or at show site based out of one of the following locations:

• Dallas, TX
• Philadelphia, PA
• Fort Wayne, IN
• Detroit, MI
  

Essential Duties & Responsibilities

• Balances the flow of work among creative teams and disciplines on a national basis.
• Assign the right talent (full-time & freelance) to projects based on skills, availability, and project requirements.
• Collaborates with account and RFP teams to define and clarify the resources required.
• Facilitates weekly meetings with team leaders to update and ensure awareness of bandwidth and availability.
• Leverages historical project data to help inform resourcing decisions, hour allocations and scale of teams required.
• Proactively resolve conflicts and adjust assignments as priorities shift.
• Works with Creative Leads and Producers to forecast resource needs.
• Monitors utilization metrics to balance workloads and optimize efficiency.
• Build and maintain relationships with freelance talent; negotiate rates and secure availability.
• Ensure freelancers are onboarded properly and briefed effectively.
• Identifies gaps or inefficiencies in resourcing workflows and suggest improvements.
• Leverages knowledge and skills in relevant software applications and tools to make appropriate assignments.
• Acts as a positive and proactive partner to other departments involved in identifying and/or assigning talent.
• Understands each creative’s skillset, career goals, and areas of growth to match them with the right opportunities.
• Partners with department leads to identify skill gaps and hiring needs.
• Identifies inefficiencies and propose solutions to improve resourcing workflows.
  

Education & Experience

• Bachelor’s degree or equivalent experience.
• Strong understanding of creative disciplines and the skills required for each role.
• Proven experience in resource management, preferably within a creative or design environment.
• Hands on experience using resource planning tools and leveraging data to inform resourcing decisions.
• Strong organizational and multitasking skills with the ability to manage multiple projects simultaneously.
• Excellent communication and conflict resolution capabilities to effectively collaborate with diverse teams.
• In-depth knowledge of the live events and exhibits industry, including trends, best practices, and key players.
  

What We Offer
Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retirement with Company Match
• Paid Time Off
  

Diversity Commitment
At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.